Big Picture

You can say that again: Periphrasing

Oct 29th, 2008 | By John Roach | Category: Big Picture, Style

One of the most difficult tasks for a writer is avoiding repetition. One of the most difficult tasks for a reader is figuring out what’s going on when the writer succeeds.



100 jump-starters to cure your writer’s block

Oct 24th, 2008 | By Jennifer Roach | Category: Big Picture

The last time I discussed writer’s block, I mentioned that the best cure is to simply write. To expand on that, I have created a list of 100 random jump-starters to get your writing juices flowing again. You can pick any that suit you, or close your eyes and point to one on the screen; it doesn’t matter which ones you do, just as long as you’re working that creative brain of yours.



Standing on the shoulders of giants: using quotes

Oct 22nd, 2008 | By John Roach | Category: Big Picture

Here are four ways to best use quotations in your writing.



He said, she said: Dealing with quotes

Oct 17th, 2008 | By John Roach | Category: Big Picture

Quotes are an easy way to increase your writing’s effectiveness. Open up any copywriting book and the author will sing the praises of testimonials, which are, after all, simply quotes.

But dealing with quotes can be tricky. There are several different ways to format them, depending on their length and form.



How to overcome writer’s block

Oct 10th, 2008 | By Jennifer Roach | Category: Big Picture

Writer’s block is frustrating, but here are some tips for getting past it.



Will you still love me tomorrow? — Revising

Oct 9th, 2008 | By John Roach | Category: Big Picture

It’s the morning after. You stayed up until the wee hours churning out a big writing project, and now it’s time to hand it in. You pull it up in Word and …
What is this gibberish?
Coffee in hand, you sit down and start the most important part of the writing process: revising.
First time’s [...]



How to write a résumé, Part 3: Writing a cover letter

Oct 3rd, 2008 | By John Roach | Category: Big Picture

We’ve talked about the different kinds of résumés and how to polish your résumé.  Now it’s time to discuss the résumé’s best friend, the cover letter.
You’ve found the perfect job opportunity: The pay is good, you have the required skills, and it’s close to home. So you run home, send out a résumé, and wait. And wait, and [...]



How to write a résumé, Part 2: Making your résumé shine

Oct 1st, 2008 | By John Roach | Category: Big Picture

Last time, we talked about two different kinds of résumés; today, we’re going to discuss ways to turn your résumé from a bland, boring list of jobs into a gleaming testimony to your abilities.
Make no mistake: Your résumé is a sales document.  Although many might think of it as a dry list of your experience, it [...]



How to write a résumé, Part 1: Types of résumés

Sep 26th, 2008 | By John Roach | Category: Big Picture

Your résumé is one of the most important documents you will write. It is a sales brochure about you – your experience, your strengths, and your life.



Are your headlines costing you readers?

Sep 16th, 2008 | By John Roach | Category: Big Picture

Headlines are the most important thing you’ll ever write. No matter how well-written your article is, it will be ignored if your headline isn’t compelling.